Coffee and wine usually don’t go together. In fact, you can argue they are vastly different. One is served piping hot while the other is served at room temperature or chilled. Coffee gets us going in the morning and wine helps us unwind after a long day. Wine that is aged often tastes better. The same could not be said about that cup of coffee that has been sitting on your desk all day. As the official coffee of ZAP, a four day festival that celebrates everything Zinfandel, we tend to disagree.
Zap’s Zinfandel Festival is an internationally recognized series of tasting events. Renowned as the premier single-varietal tasting in the world, an estimated 275 wineries and over 10,000 attendees partake in the four days of Festival events. The ZAP Zinfandel Festival is held exclusively in San Francisco, and traditionally is a sell-out. ZAP also sponsors cruises and tastings all around the United States. Our philosophy is that you should savor a cup of coffee just as you would a glass of wine. It is important to sponsor wine events like these because the same consumer that enjoys well produced wine also enjoys a flavorful, well roasted cup of coffee.
For Jeremiah’s Pick, the world of coffee and wine intersect at events like ZAP but are carefully intertwined in the conception of a new blend or varietal by the way we purchase, produce and package our coffee. The hustle and bustle of everyday life melts away with a properly brewed, flavorful cup of coffee. Next time you have your morning coffee, try it without milk or sugar(if you don’t already drink it black!). Note its aroma, swish it in your mouth and try jotting down your own tasters notes! We would love to hear from you. Email your notes to office@jeremiahspick.com. We would also like to thank everyone we met at this years ZAP festival, and hope to see you again next year!
